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START-UP : Steendier

THE CONTEXT

Two experienced investment professionals recently arrived in Luxembourg wanted to start their company.

 

THE STRATEGY

  • Goal: be perceived as  thought leaders

  • Step1: Create a good website that our client can update alone

  • Step2: Publish good Linkedin personal accounts

  • Step3: publish content and distribute on the website, to the press, etc...

THE RESULTS

1. a logo made in 1 hour

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2. a photoshoot in 1 hour

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3. a website in 3 hours

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4. a LinkedIn Strategy  in 1 hour

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5. an article publication every month

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The results

- Business picked up really fast

- A book is in preparation

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