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BANK: BNP Paribas
THE CONTEXT
We've been working with BNP Paribas for 20 years, helping them adapt to a fast changing world.
THE STRATEGY
Given the organisation of a Bank, we have simply focused on being a trusted partner.
- Answering requests within minutes, not hours
- Proposing innovating solutions
"My role as a leader is to ensure we always stay true to our DNA "
Robert Van Kerkhove
CEO, BNP Paribas Securities Services
THE RESULTS
1. An app designed in 3 hours
WhatsMap has been created to create a global understanding of procedures.
Benefits
- Designed in 3 hours
- Allows colleagues from different departments to understand how their work influences other teams
- Promotes a strong culture of innovation
2. A social media day
The Social Media day allows employees to understand the power of social network for their personal brand and for their employer.
Benefits
- Creating an army of ambassadors
- Boosting the company's communication
- Managing Social Media risks
3. A public speaking workshop
360Crossmedia has delivered a public speaking module.
Benefits
- Training accessible by all employees on www.360Digitalheroes.com
- Improves meetings, town halls, etc...
- Great teambuilding exercise
4. An HR "Well being"booklet
This document was created to promote well being in the company
Benefits
- Includes drills
- Tool to monitor progress
- Gamification of a healthy culture
5. An HR initiative in 3 hours
Drive your career was created to facilitate the promotion of employees who felt that they deserved it (and could prove it!)
Benefits
- Very innovative HR approach
- Done in 3 hours
- Validated by the executive committee
6. A corporate video
The Benefits brochure is designed for recruitment fairs, where competition is fierce.
Benefits
- Great branding tool
- Attractive presentation of all benefits
- Interview generator!
7. An HR video in 2 hours
This video was both an internal and external culture boost
Benefits
- Efficient way to share the company's values
- Participative project
- High intensity project (2 hours only)
8. Regular videos
These videos generates an internal and external branding boost while landing key messaging on a regular basis.
Benefits
- High impact opening sequence
- 90 seconds maximum
- Strong message and team building
9. A strong PR Campaign
360 has been producing photos, texts and videos for IQ-EQ for more than 9 years. They are all rightsfree, so that they can be sent to the send, published on social networks or on any other internal or external channel.
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