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Association: ATEL
THE CONTEXT
ATEL is the Association of Corporate Treasurers in Luxembourg. When we started working with them:
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2 volunteers - the Chairman and a colleague - were doing all the work, night and days
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Many events were organised with various results
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Finding sponsors was difficult
THE STRATEGY
We proposed the following plan:
- Empower the association with state of the art technology and communication
- Professionalizing the magazine (Aspect, content, distribution)
- Reducing the number of events, but making sure that they all create huge value
"360Crossmedia allowed our association to become a reference in Treasury, all over Europe"
Francois Masquelier
Chairman, ATEL
CEO, Simply Treasury
THE RESULTS
1. A new website in 3 hours
The old website took hours to update so we replaced it!
Benefits
- Very easy to update
- Less expensive
- Responsive on all kinds of devices
2. A rebranded magazine
We rebranded the magazine and started selling articles and ads together with events
Benefits
- Very attractive proposition for partners
- Tripling revenues in 12 months
- More budget to make each event a success
3. Four great conferences per year
Each conference now has strict standards at all levels: programme, technical equipment, PR.
Benefits
- The audience jumped from 60 to 150 in average
- Partners validated the model by sponsoring
- The brand of ATEL became very strong in the press and online
4. A VIDEO Website
This website is dedicated to video produced by ATEL, members, partners and opinion leaders.
Benefits
- Strong web presence
- Social media boost
- Prime content generation in a very simple way
5. An new brochure is 3 hours
This brochure is designed to present the association and generate new members
Benefits
- Done in 3 hours
- Clear presentation of membership benefits
- Very useful tool to find sponsors
6. White papers in 3 hours
White papers provide great insights to members while offering sponsors a nice opportunity.
Benefits
- Produced in 3 hours
- Thought leadership tool
- Increases the association's visibility internationally
7. A digital members' directory
Switching from a paper directory to a digital one saves paper and allows for better data
Benefits
- Accessible 24/7 by members
- Members data is better protected
- Attractive proposition for non members
8. Training
Profits were reinvested in training for members.
Benefits
- 3-hour workshops
- Interactive Digital wrap-up for all members
- 50 topics to choose from
9. Outsourcing
ATEL outsources several tasks to 360Crossmedia. (5 hours per month)
Benefits
- Cost efficient approach
- Allows the Chairman to focus on high added-value missions
- Ensures a professional communication
10. A strong PR Campaign
360 has been producing photos, texts and videos for ATEL than 5 years. They are all rightsfree, so that they can be used in "Treasurer magazine", sent to the press, published on social networks or on any other internal or external channel.
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