BANK: BNP Paribas Securities Services

THE CONTEXT

We've been working with BNP Paribas for 20 years, helping them adapt to a fast changing world. 

 

THE STRATEGY

Given the organisation of a Bank, we have simply focused on being a trusted partner.

- Answering requests within minutes, not hours

- Proposing innovating solutions

"My role as a leader is to ensure we always stay true to our DNA "

Robert Van Kerkhove

CEO, BNP Paribas Securities Services 

THE RESULTS

1. An app designed in 3 hours

WhatsMap has been created to create a global understanding of procedures.
Benefits
- Designed in 3 hours
- Allows colleagues from different departments to understand how their work influences other teams
- Promotes a strong culture of innovation

2. A social media day

IMG_8564.jpg
The Social Media day allows employees to understand the power of social network for their personal brand and for their employer.
Benefits
- Creating an army of ambassadors
- Boosting the company's communication
- Managing Social Media risks

3. A public speaking workshop

360Crossmedia has delivered a public speaking module.
Benefits
- Training accessible by all employees on www.360Digitalheroes.com
- Improves meetings, town halls, etc...
- Great teambuilding exercise

4. An HR "Well being"booklet

BP2S Have a nice day
This document was created to promote well being in the company
Benefits
- Includes drills
- Tool to monitor progress
- Gamification of a healthy culture 

5. An HR initiative in 3 hours

BP2S Drive your career
Drive your career was created to facilitate the promotion of employees who felt that they deserved it (and could prove it!)
Benefits
- Very innovative HR approach
- Done in 3 hours
- Validated by the executive committee

6. A corporate video

The Benefits brochure is designed for recruitment fairs, where competition is fierce.  
Benefits
- Great branding tool
- Attractive presentation of all benefits
- Interview generator! 

7. An HR video in 2 hours

This video was both an internal and external culture boost 
Benefits
- Efficient way to share the company's values
- Participative project
- High intensity project (2 hours only)

8. A strategic sales and marketing planning

This document streamlines all sales and marketing efforts, all year long
Benefits
- Simple, efficient tool
- Visual plannings included
- Governance and KPI monitor

10. A WebTV in 3 hours

This webTV generates  an internal and external branding boost while landing key messaging on a regular basis.
Benefits
- High impact opening sequence
- 90 seconds maximum
- Each additional video is produced in 1 hour 

10. A strong PR Campaign

360 has been producing photos, texts and videos for IQ-EQ for more than 9 years. They are all rightsfree, so that they can be sent to the send, published on social networks or on any other internal or external channel. 
360Crossmedia is a Growth agency serving clients all over Europe out of Luxembourg

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