ASSOCIATION: ATEL

THE CONTEXT

ATEL is the Association of Corporate Treasurers in Luxembourg. When we started working with them:

 

  • 2 volunteers - the Chairman and a colleague - were doing all the work, night and days 

  • Many events were organised with various results

  • Finding sponsors was difficult

THE STRATEGY

We proposed the following plan:

- Empower the association with state of the art technology and communication

- Professionalizing the magazine (Aspect, content, distribution)

- Reducing the number of events, but making sure that they all create huge value

"360Crossmedia allowed our association to become a reference in Treasury, all over Europe"

Francois Masquelier

Chairman, ATEL

CEO, Simply Treasury 

THE RESULTS

1. A new website in 3 hours

The old website took hours to update so we replaced it!
Benefits
- Very easy to update
- Less expensive 
- Responsive on all kinds of devices

2. A rebranded magazine

ATEL Treasurer 25 years
We rebranded the magazine and started selling articles and ads together with events
Benefits
- Very attractive proposition for partners
- Tripling revenues in 12 months
- More budget to make each event a success

3. Four great conferences per year

ATEL ASSOCIATION
Each conference now has strict standards at all levels: programme, technical equipment, PR.
Benefits
- The audience from 60 to 150 in average
- Partners validated the model by sponsoring
- The brand of ATEL became very strong in the press and online

4. A VIDEO Website

ATEL myTreasuryTV
This website is dedicated to video produced by ATEL, members, partners and opinion leaders.
Benefits
- Strong web presence
- Social media boost
- Prime content generation in a very simple way

5. An new brochure is 3 hours

ATEL Brochure
This brochure is designed to present the association and generate new members
Benefits
- Done in 3 hours
- Clear presentation of membership benefits
- Very useful  tool to find sponsors

6. White papers in 3 hours

ATEL White paper
White papers provide great insights to members while offering sponsors a nice opportunity.
Benefits
- Produced in 3 hours
- Thought leadership tool
- Increases the association's visibility internationally

7. A digital members' directory

Switching from a paper directory to a digital one saves paper and allows for better data
Benefits
- Accessible 24/7 by members
- Members data is better protected
- Attractive proposition for non members

8. Training

Profits were reinvested in training for members.
Benefits
- 3-hour workshops
- Interactive Digital wrap-up for all members
- 50 topics to choose from

10. Outsourcing

ATEL outsources several tasks to 360Crossmedia. (5 hours per month)
Benefits
- Cost efficient approach
- Allows the Chairman to focus on high added-value missions
- Ensures a professional communication

10. A strong PR Campaign

360 is producing photos, texts and videos for ATEL than 9 years. They are all rightsfree, so that they can be used in "Treasurer magazine", sent to the press, published on social networks or on any other internal or external channel. 
360Crossmedia is a Growth agency serving clients all over Europe out of Luxembourg

© 360Crossmedia